Embracing La Dolce Vita: Italy's Miraculous Postwar Transformation

After the devastation of World War II, Italy transformed into one of Europe’s great economic success stories of the 1950s and 1960s by embracing Western consumerism. Through globally popular films, advertising, and design, the country projected an image of modernity, elegance, and pleasure that captivated international audiences. Lecturer Adam Tanner examines how the myth of la dolce vita forged during these boom years continues to shape how Italy is imagined, both at home and abroad.